The Sales Message Behind Your Words
What kind of day am I having? You probably can’t tell from reading these words, but if you were watching this week’s sales tip instead, you could tell:
- I am positive and upbeat
- I believe in myself and what I am doing
- I can bring you value, and most importantly …
- You want to do business with me!
There are words and then there is delivery. Within that delivery is attitude, confidence, and magnetism.
On the other hand …
Within that delivery, you might also find doubt, fear, and anxiety.
Wait, did I say, “find”? I meant, “hear.” That is, you can hear the emotions in the words and it sends a message of its own.
The attitude you bring to your job is essential. Believe in yourself and the client or prospect will, too. Carry yourself like you are all that and a bag of chips and you’ll cause curiosity. People will wonder what you are up to and you will differentiate yourself.
All this week I’ll be talking about Attitude in many forms. When I was combing over 35-plus years of training content for The Sales Vault and organizing it for searchability, I was shocked at how many times I added the keyword, “Attitude.” It is such a huge part of sales success, one that goes beyond speeds and feeds and even price.
Here’s your first lesson: Success breeds success. There is no better time to make a sales call than after you’ve made a sale. There is something in your voice, so before you write up that order, make a call or two.
One more thing: You can still portray success, even if you aren’t feeling it and it will work the same way. What it takes is faith. You need to believe if you do X, Y will happen. X is following a quality sales process and the four keys to sales success.
Remember, whether you think you can or think you can’t, you’re right. (Henry Ford)
Listen to me: You can!
In tomorrow’s blog, I will give you a question to ask yourself that will instantly pull you out of a nosedive! Then, Sales Vault Insiders will get bonus content Wednesday, Thursday, and Friday.
Go to SalesVaultInsider.com for more information or call me at 781-934-7036.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.