The Print Report: Adventures at #virtualdrupa – Part 1
Taking the world’s largest printing event that runs for 11 days and transferring it to an online experience is no small feat. As a matter of fact, it’s impossible.
But impossible is not new for drupa.
I recall walking around Messe Düsseldorf the day before the show opened in 2016 and there were exhibit stands and halls still under construction. I don’t mean a few touch-ups and tweaks needed here and there; I mean under construction! Yet miraculously when the gates opened the next morning there wasn’t a tweak, touch-up, or tool to be found… each hall was complete, pristine, and open for business.
If I hadn’t seen it myself, I wouldn’t have believed it to be possible. I can apply that to #virtualdrupa, too. The team at Messe Düsseldorf took on the Herculean task of bringing the event online and made the impossible, possible … again.
In this episode of #ThePrintReport Podcast, Pat McGrew and I recap our virtual adventures at virtual drupa April 20-23, and how we utilized the platform to optimize our learning and networking experience.
drupa Long and Prosper!
P.S. … virtual drupa is open for the rest of the year. Have your own adventure by registering at virtual.drupa.com – it’s FREE!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
