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2--What does "building value" mean? And why is building value important?
First, "building value" in a privately held corporation defines the activity of increasing the value of the shareholders' equity investment in the corporation. If that value is to be realized in the sale of the company, it means maximizing the "market value" of the equity in a transaction between a willing seller and a willing buyer operating at arm's length. The analogy for building value in a privately held company is precisely the same as that of an investor who seeks appreciation in his or her investment in a mutual fund or shares of a publicly traded stock.
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