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7--What adds the most value—being a one-stop shop or being a specialist?
You can be a one-stop shop and be a specialist. It is important to be a specialist in the truest sense of market segmentation.
8--Does an investment in technology always add value to business?
No. You can choose the wrong technology, not use it properly or buy it based on fallacious market information. Capital expenditure decisions should be market based (customer based) and be made using valid capital budgeting analysis. Additionally, for the short term, the debt attendant the cap expenditure usually reduces the value of equity.
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