The Importance of Awards
Printing Industries of America (Booth 3802) is the host of one of the biggest annual award programs in our industry: the Premier Print Awards, more affectionately known as the Bennys. At tonight’s Premier Print Awards gala at the Chicago Marriott Downtown Magnificent Mile, honorees will take the stage to be presented with the coveted Benny statue, and bask in the knowledge that their hard work and dedication to craftsmanship have been recognized by expert judges from the industry.
Awards like this are more than simply an attractive trophy to place on a shelf and admire. They acknowledge more than just achievement or success. They symbolize the talents, effort, and skill that it takes to create something truly remarkable.
Awards make business sense
Being honored with a Benny statue is not only good for a business’ ego, it is also good for its bottom line. Awards lend credibility to a company’s name.
When was the last time you made a significant purchase without doing a little research first? The web today is flooded with third-party endorsements and review sites. Knowing that a company has been recognized for its work lends a note of prestige and positive association to its name. It’s a testament that the company produces quality work and knows how to strive toward excellence.
Awards raise brand awareness
By raising brand awareness, awards help set a company apart from the competition by shining a spotlight on the quality of work. The increased visibility of being an award-winning company attracts new business. Last year in the PIA booth, the purchasing manager for a major entertainment corporation asked for a list of Benny winners because they were interested in working with the best.
Awards create publicity opportunities
Awards create marketing and public relations opportunities. Award-winning companies can capitalize on publicity generated by their honors. A press release sent to a local business publication or newspaper can generate far greater exposure than any paid advertisement could ever hope to achieve. With today’s instant gratification through social media, companies can Facebook, tweet, and post their way to greater brand recognition.