The Creel Deal
Beyond Creel's emphasis on its DCN direction, the pressroom in Las Vegas is also positioned for some new additions. Three web offset presses will soon join Creel's current team of presses, which includes one five-color and one eight-color Goss Hantscho Mark 16 heatset web presses, one six-color Zirkon 6611 heatset web and one six-color Komori Lithrone sheetfed press. Creel also operates several MAN Miehle sheetfed presses. In the bindery, Muller Martini feeding and stitching systems join Stahl folders and McCain stitcher-trimmers in bringing production full circle.
What does Creel, the man, think of Creel, the company? While Allan Creel may not be a technologist at heart, he appreciates the value of investing in leading, even bleeding, edge technologies to empower his company. "I leave the technology to the technology guys," Creel states. "I trust that they will make the right decisions, based on our objectives as a growing printer and digital asset manipulator, and our established relationships with both suppliers and customers.
"Originally, this company was solely a sheetfed operation, then we moved into heatset web offset printing. We're expanding our digital prepress abilities, as well as our finishing operation," he continues.
"Our pressroom and prepress are expanding. We expect that, for Creel Printing to evolve, we'll have to keep making digital investments that will continue to push the limits of our production capabilities," Creel says. "This is business today; this is progress."
Sounds like Creel, the man, and Creel, the company, know how to place a winning bet.