The Center Pop Mailer — 60-Second Fold of the Week
This week's selection is an interactive and eye-catching double pop-up mailer called the "Center Pop." A long-run targeted self-mailer for Shell Canada, this piece was produced by Information Packaging in Toronto for its agency client Squareknot. The plan was to break through the mailbox clutter and hold the attention of the audience while delivering a customized offer.
However, with a long-run requirement, they needed production efficiency, too. Information Packaging was able to produce this format entirely by machine (on a folder/gluer) so it could be quick to market with a lower cost per unit—all without having to give up the super-fun, self-standing design. You will not want to miss this clever, automated mailer!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
