Technology-Infused Tri-Fold Mailer - 60-Second Fold of the Week
This week, we're highlighting how a creative, high-tech solution can be applied to an everyday classic — the tri-fold. The team at GLS/NEXT Precision Marketing in Minneapolis was hosting a very special event — they were bringing in world-class marketing speaker and best-selling author Andrew Davis to inspire their guests.
So, they needed an invitation that would generate lots of buzz. By using an HP Indigo digital press, plus hyper-variability and personalization technology, the invitations actually became wearable! You'll have to watch to see how it works. We think you'll love this week's tech-savvy mailer!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.