Using SEO to Grow Profits --Morgan
Money doesn’t grow on trees. If you’re thinking of hiring a firm to perform SEO on your site, think twice. Many of the techniques these organizations employ, you can do on your own. But, if you do decide to hire one, make sure you have a clear understanding of how they operate. Ask for samples of work from their previous clients, learn whether they follow Google guidelines and find out what techniques they intend to implement for your site. As with anything, be sure you understand exactly what you are getting for your money.
Remember that SEO is a constantly evolving process and should remain at the forefront of your mind, as you go about your day-to-day activities. And, never lose sight of the fact that it could potentially be one of the most effective techniques in attracting new business. PI
About the Author
Suzanne Morgan is founder and CEO of the annual Print Oasis Print Buyers Conference (www.printoasis.com) and Print Buyers Online.com, a free community of more than 12,000 print buyers whose member companies purchase more than $14 billion a year in printing. PBO conducts research on print buying trends and teaches organizations how to work more effectively with print suppliers. Morgan can be reached at smorgan@ printbuyersonline.com.