Using SEO to Grow Profits --Morgan
Also, keep semantics in mind when labeling your content. Remember that there could be different meanings to the words you choose, ones with which you may not want to associate your product.
And, don’t forget to include geographical verbiage in your tags (for us, it would be Arlington, VA) if you have a strong local base. There is a good chance a print buyer will include a city and state in their online search.
Break new ground. One of the reasons our Website has become more successful is because our home page content is now constantly changing. By continually updating your Website with new articles, achievements, printing capabilities and samples of your work, you will be providing more places for the Web crawlers to work their magic—and helping yourself generate more leads.
Do not compare apples to oranges. When you code the URL for a landing page (any page other than the home page), remember to use words that are indicative of the information that will be hosted on that page. Although this information is not weighted as much as the domain name, these words will be bolded in search engine results. They are the first thing an eye will go to after the title, and many surfers will click through based on this information.
Prune your branches. There is only so much space on a company’s home page. Picture your Website’s home page as a tree, with the landing pages as branches. The main substance of articles, tips and blogs is usually positioned on branches rather than the foundation of the tree. Keep in mind that, when creating landing pages that will showcase this information, it is critical that the URLs be straightforward, clean and user-friendly. This will enable the Web crawlers to access your content and display it in the search engine results. For example, type in “scented varnish” in Google, and the top two listings are from Concord Litho. Because this printer made the effort to include “scented varnish” in its titles and meta tags, they are rewarded by greater online visibility.