Surprise! Magician-Themed Accordion Mailer: 60-Second Fold of the Week
This week's super-cool fold is full of surprises! Imagine checking your mail to find a clear envelope holding a magician's hat with rabbit ears sticking out of it. Must. Pull. The EARS!!
Expertly produced by our friends at Think Patented in Miamisburg, Ohio, a gentle and intuitive tug of the shaped insert reveals a fun, folded surprise.
Designed by Kevin Burke and the in-house team at LexisNexis, this promotional mailer has a clever and efficient production plan, too. We think you'll love this week's surprising shaped-mail idea.
How was this Surprise! Magician-Themed Accordion Mailer created?
Folding Style: Custom Shaped Accordion Insert and Carrier
Paper: 100-lb. Genuine Silk Cover; Colored Insert: Astrobrights 65-lb. Cover in Re-Entry Red
Size: Hat: 10.75" x 7"; Shaped Accordion Insert: 15.25" x 6.5"; Folded (Hat and Insert Combo): 8.5" x 7"; Colored Insert 7" x 9"
Finishing: Diecut/Score and In-Line Glue, Hand Fold and Insert
Notes: Printed 4/4 plus Flood Soft Touch Aqueous Coating. Hat and accordion insert gang printed on one sheet. Mailed in Clear Envelope, 23,000 qty.
Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.