Surge in Automotive Sector Drives Magazine Advertising to Full-Year Increase
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Other ad categories that posted PIB revenue and page gains in 2010 include:
• Technology (revenue: +6.0 percent; pages +2.4 percent), which includes telecommunications, computers and software.
• Retail (revenue: +4.8 percent; pages +1.5 percent), which includes department stores, discount department/variety stories, and shopping centers.
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