Surge in Automotive Sector Drives Magazine Advertising to Full-Year Increase
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PIB ad revenue and pages totals grew in seven of 12 major advertising categories in full year 2010. Twelve categories are the most significant contributors to PIB revenue, comprising roughly 88 percent of total advertising spending. In 2010, noted Jung, the 12 categories garnered 141,865 pages of advertising, a 0.7 percent increase compared to 2009 when those categories drew 140,030 pages of advertising.
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