Surge in Automotive Sector Drives Magazine Advertising to Full-Year Increase
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The Automotive category generated the biggest percentage increases in revenue (21.9 percent) and pages (16.9 percent) vs. 2009. General Motors Corp. led all automotive advertising in magazines, spending $385,380,000 in 2010, up 56 percent compared to 2009’s magazine ad spend of $246,456,000.
“The significant increase in automotive advertising mirrors the general uptick in the economy that is benefiting magazine media,” said Jung. “Automotive manufacturers are continuing to invest in magazines because magazines and the Internet are considered the most influential source of information for brands especially in the final stages of purchase decisions.”
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