Superior Bindery — A Cut Above
Exceeding customer expectations is the going-forward mantra for Superior Bindery. By soliciting the positives and negatives of their experiences, Donny Charlebois believes his company can best gauge the individual needs of clients.
"As automation gets better and more prevalent, we will ride the wave," Charlebois adds. "But not at the expense of our people. Quality people have to run the equipment, and keeping highly-qualified employees is a challenge, especially when the market turns around again.
"Sometimes it feels like raking leaves in the wind but, in the end, it is really why we do what we do. If the customer isn't happy, he isn't coming back. If we were to stop improving, then we might as well close the doors."