Super-Versatile Wrapped Waterfall Booklet - 60-Second Fold of the Week
This week's selection is incredibly functional and creative. When given the huge challenge of organizing complex life insurance information in a visually appealing way that would also suit several different distribution scenarios, the in-house design team at Suttle-Straus came up with a winning solution.
A tri-fold wrap cover with a short trim stylishly presents a bright and friendly waterfall stitched booklet on the inside. There are so many reasons to love this week's super-cool fold — enjoy!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.