Summer Slowdown Starts Now - Short Attention Sales Tip
Good morning!
ARRRRRGGGGHHHHHH!!!!!
I wish I had released this tip last Monday, April 2, and here’s why: Then I could have pointed out that this is your last chance to create a summer slowdown! Sorry, gang. My bad.
Look, everyone wants a quiet summer, right? Who needs the hassle of meeting with clients, stirring up new opportunities, entering orders and making money? Summer is about relaxing, hitting the beach, and complaining about how slow things are.
And they are!
The summer slowdown has more to do with what you don’t do in April, May and June than it does the “Everyone’s on vacation” excuse we use in July and August.
So, here’s my advice and the tip I should have delivered last week: Chill! Don’t go crazy and set daily sales activity goals that are reasonable and achievable and hit them on a regular basis only to see your sales momentum pay off during those summer months and even into the fall. Now is the time to stay busy with other things so that new business activity doesn’t happen. Why screw up a perfectly good summer?
Okay, well that’s really it. Again, to summarize:
- No goal-setting;
- No mental commitment of 90 days;
- No motivation or award system if you hit your goal, say, 4 out of 5 days;
- Don’t start by getting organized;
- Don’t look for additional work within existing accounts;
- Don’t make a list of prospects;
- Don’t buy my book: The 25 Best Sales Tips Ever! It’ll help;
- And absolutely, positively, don’t go over the four keys to sales success (well-researched call, right target market, prospecting process and diligence).
You all know what I do for a living. I am a sales trainer that helps people destroy the peace and quiet that comes with a summer slowdown. So, my last piece of advice is not to check out the programs and services at AspireFor.com.
Again, sorry this came a week late. Let’s create that summer slowdown now.
Hey! My new book, The 25 Best Print Sales Tips Ever! is now available on Amazon! Click here for the link and get yours. You can learn more at The25BestSalesTipsEver.com
Need sales?
Bill Farquharson can drive your new business sales momentum. See his training programs at AspireFor.com or call Bill at 781-934-7036. His email address is bill@aspirefor.com
To talk about what I can do for your sales team in the form of a live presentation, workshop, or individual training, either call or hit this link and jump on my calendar.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
