Stylishly Efficient Tri-Fold Reveal Folder: 60-Second Fold of the Week
This week's spotlight shines on a mailer from Pacific Lutheran University that features a desirable combination of engaging design and production efficiency. The mailer takes on a landscape-format tri-fold configuration that opens into a wide panoramic campus shot.
However, the surprise is in the three short panels that lift up and reveal information across the long image. Printed and machine folded by Hemlock Printers of Vancouver, Canada, we think this week's super-cool fold is a superstar!
How was the Stylishly Efficient Tri-Fold Reveal Folder produced?
Folding Style: Modified Tri-Fold Reveal
Design: Pacific Lutheran University in-house design team / Tacoma, Washington
Printer: Hemlock Printers/ Vancouver Canada
Paper: 80 lb. McCoy Matte Cover
Size: Folded: 9.75x7.5˝; Flat: 29x13˝
Production: Printed 4/4: 4-color process UV inks on a Heidelberg Speedmaster XL UV press
Finishing: Diecut, score, fold by machine. 40,000 qty.
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
