Strategically Stylish Roll Fold: 60-Second Fold of the Week
Here's a fresh twist on the classic Roll Fold—a flexible format that is always great for mail or invitations. From our friends at CJ Graphics Inc. in Mississauga, Ontario, and designed by The White Room, this stylish "Massive" 7-panel roll fold design emphasizes a huge facility expansion and fundraiser event.
Textured paper, simple die-cuts and a contemporary palette of 3 custom PMS colors makes this week's idea both stylish and accessible.
How was the Strategically Stylish Roll Fold: 60-Second Fold of the Week produced?
Folding Style: Roll Fold
Production: CJ Graphics Inc / Mississauga, Ontario / Canada
Design: The White Room
Size: Folded: 5" x 6.25; Flat: 31.75" x 6.25"
Paper: Neenah Recycled 100 Bright White 80 lb Cover, Classic Stipple
Printing: Printed 3/3 spot PMS
Finishing: Die cut, score, fold, label, seal
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.