Steinhardt--A New Image
These new products are meant to point members toward untapped potential in niche markets. Since PrintImage serves entrepreneurs who do business in an increasingly competitive market, these expanded services could give printers an essential edge.
"There is a great deal of change happening in the industry—the two ends of the printing spectrum are beginning to converge in the middle," Steinhardt says. " 'Quick' printers are moving into the commercial market, and commercial printers are moving into the quick printing market."
Likewise, there is a great deal of overlap among trade associations. The NAPL and the PIA/GATF merger threaten to infringe upon PrintImage's territory. By delivering a greater variety of services, PrintImage hopes to prove itself as the quintessential association for the industry's small entrepreneurs.
"No other printing association addresses the needs of the 'quick'/ small commercial printer," Steinhardt says.