Starbucks Holiday Cups Come to Life with Augmented Reality App
Starbucks Cup Magic launches for iPhone and Android devices in the United States next Tuesday. The app works by pointing your phone’s camera at the company’s red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.
Doing so will produce animations involving five characters—an ice skater, a squirrel, a boy and a dog sledding and a fox—on your screen. You can also interact with the characters. For instance, if you tap the boy on the sled he does a somersault. Those who activate all five characters can qualify to win a prize.