Southeastern Printing — Reeling in The Business
By design, Southeastern Printing serves two very different markets in two very distinct ways. Mader notes that the commercial sheetfed lithography division is extremely diversified with no one customer representing more than 8 percent and no one industry representing more than 25 percent of the division’s revenues.
“Given our size, that is somewhat of an anomaly, therefore our sales and marketing efforts are tremendous,” he remarks. “Conversely, our flexography division is myopic in scope with heavy customer concentration; we solely service the beverage label segment of the packaging industry. Our sales and marketing efforts are very targeted and economical for this segment.”
To handle the varied needs of its customer base, the company has invested heavily in the latest technology and equipment. Its prepress department supports both Mac and PC platforms with a Kodak Prinergy PDF workflow including a SEP Connect Web portal. Digital proofing, computer-to-plate capabilities, Staccato screening and MetalFX ink technology are also available.
“In 2006 we invested heavily in our front-end workflow led by a new Kodak Creo Magnus platesetter with upgrades to our Prinergy workflow,” Mader points out. “We implemented Staccato screening, which we now run almost exclusively.”
The traditional sheetfed pressroom is home to four small-format machines—two 18˝ Heidelberg Quickmaster 46s, an 18˝ ABDick, and an 18˝ Ryobi press. For larger format work, the company boasts a 10-color, 40˝ Heidelberg perfector; an eight-color, 29˝ Heidelberg perfector; and a pair of six-color Heidelbergs with aqueous coating units. Recent additions include an automated pile turner, as well as a solvent recovery system.
Southeastern’s flexo division services big names in the beverage world, providing labels for notable brands such as Coke, Pepsi, Dr. Pepper and 7-Up. It uses a stable of three Comco presses.
Mader has forged a joint venture with a package printer in Lerma, Mexico, to leverage cost and logistical efficiencies. Southeastern is calibrated to send locked-down digital files to its Mexican partner, which is especially important since Southeastern is a veteran of three major hurricanes over the past few years.