Southeastern Printing — Reeling in The Business
“Local customers have empathy for the situation, but servicing nationwide customers in the beverage industry is a different animal,” says Mader, noting that the company now has a field-tested disaster recovery plan. “We know what it takes to get back up and running—it was baptism by fire.”
Southeastern also offers full binding, mailing and fulfillment services, having recently added foil stamping, embossing and automated collating capabilities, and a new high-speed signature folder to the mix. It plans to install a new Wohlenberg perfect binder in the first quarter of this year.
“There’s no doubt that growth in commercial printing is coming from new or additional value-added services,” Mader maintains. “Media companies challenge executives to move dollars away from traditional forms of advertising and marketing collateral. To help combat this, we have embraced a lot of the new specialty papers, coatings and printing techniques that are being offered today. If we can help our customers differentiate themselves with their printed products, they may be more apt to keep more of their advertising dollars earmarked for print.”
Another way Southeastern is preparing for the long-term is by offering short-run, fast turnaround variable data printing products through its digital division, Blue Water Graphics.
“You have your head in the sand if you don’t think that digital printing is going to be a big part of the future,” Mader says. Located across the street from the main plant, Blue Water Graphics houses a Kodak NexPress digital color press with a NexGlosser coating unit.
Speaking of the future, Mader plans on embracing the two phenomenons that he feels will challenge every business in every industry—the flattening of the world and a move to more environmentally friendly technologies. It is important that companies look beyond borders when analyzing business threats and opportunities, he says. He also feels the market will pay for sound environmental stewardship.