Smart and Stylish Hybrid Stepped Accordion Cross Fold Brochure: 60-Second Fold of the Week
This week's solution is a brilliant blend of two "Fold of the Week" superstars—the Stepped Accordion and the Rectangular Cross. The brochure was designed and produced by the in-house team at Suttle-Straus in Waunakee, Wisconsin, and served as a self-promotional mailer to tell customers about all of the different types of projects the company can produce on their wide format print equipment.
You're going to want to find a way to use this fold!
How was the Smart and Stylish Hybrid Stepped Accordion Cross Fold Brochure produced?
Folding Style: Stepped Accordion / Cross Fold Hybrid Format
Design and Print Production: Suttle-Straus / Waunakee, WI
Paper: 80 lb Gloss Coated Cover
Size: Folded: 8" x 6"; Flat: 16.25" x 35.25"
Printing: Printed with UV inks and Dull/Gloss Varnish on a Komori UV press. 750 qty.
Finishing: Die-cut/Score, Hand Fold
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.