Sliding Message Sleeve Mailer: 60-Second Fold of the Week
This week, the spotlight shines on a budget-friendly sleeve mailer format that fits into a standard-sized envelope, and features a clever reveal when the insert is removed.
Designed by Jeff Schafer for Oliver Printing & Packaging Co.'s annual customer appreciation Clambake event, this concept is a great example of how simplicity (and great printing) can win the day!
How was the Sliding Message Sleeve Mailer produced?
Folding Style: Sleeve Mailer
Print Production: Oliver Printing & Packaging Co. / Twinsburg, OH
Design: Jeff Schafer
Size: Sleeve: 9.25" x 3.875," Insert: 9.25" x 3.75"
Paper: Finch Fine 70T (envelope); Neenah Tactile Reef White Cover 122C (insert); 120# Gloss Cover (sleeve)
Printing: Printed on a Heidelberg Speedmaster SM 74 press with 3 PMS colors, plus gloss and soft touch aqueous coatings. 1000 qty.
Finishing: Die cut/Score, Fold, Glue, Insert.
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
