Slick T-Cross, Two-Pocket Mailer – 60-Second Fold of the Week
This week's selection is as beautiful as it is practical. It's a mail promotion from American Express for its Platinum Selects program. The piece arrives shrink-wrapped with a custom label. Heavy, pearlescent paper with touches of silver foil presents substance and style. The mailer opens in a T-Cross format with a short flap at the top and two mirrored pocket panels to frame the center.
Rectangular inserts (five per pocket) printed on smooth premium coated paper offer a really nice contrast to the paper used for the carrier. We see lots of great uses for this format, including event invitations, ticket delivery or product promotion. You'll definitely want to keep this creative format "in your back pocket!"
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.