Simple Self-Mailing Double Parallel Coupon Mailer: 60-Second Fold
Say this one three times fast - haha! This week's tongue-twister of a format is so smart and simple, you'll wish you had thought of it already. By turning the classic double parallel into a vertical orientation and die-cutting the fourth panel, something magical happens to the opening experience.
In this instance, M&T Bank is giving a $200 coupon, but we see lots and lots of other creative opportunities for this easy, self-mailing idea. We think you will, too!
How was the Simple Self-Mailing Double Parallel Coupon Mailer produced?
Folding Style: Vertical Double Parallel
Client: M&T Bank, Buffalo, N.Y.
Paper: ~80-lb. coated cover
Size: Flat: 14.5" x 5.5"; Folded 4.125" x 5.5"
Finishing: Die cut, score, perf, machine fold and fugitive glue
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.