Simple Glued L-Cross with Zip Strip: 60-Second Fold of the Week
Here's another simple idea to help you as you re-think your marketing and mail programs in the coming weeks. This award-winning brochure was designed by Wildfire for Wake Forest University Athletics, and was sent out to a targeted audience to provoke season ticket sales.
Through a clever opening mechanism that mimics an (indirect) trip down the basketball court, the recipient can enjoy a dynamic, basketball-themed opening experience. Produced by the team at Graphic Visual Solutions in Greensboro, N.C., this piece offers special print effects and clever production tricks to make it stand out. We think you'll agree that this piece is a real "winner."
How was the Simple Glued L-Cross with Zip Strip produced?
Folding Style: L-Cross
Print Production: Graphic Visual Solutions / Greensboro, N.C.
Design: Wildfire
Client: Wake Forest University Athletics
Size: Folded: 8x11.875˝; Flat: 16.75x23.71˝
Paper: 100-lb. Gloss Cover
Printing: Printed offset 7/7 (HUV 4-color process, plus spot PMS, plus Dull and Gloss UV Varnish) 3,500 qty.
Finishing: Diecut/Score/Perf, machine fold and glue
Budget Rating: Low-Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
