Shaped Tri-Fold Creativity: Fold of the Week
You may remember recently on episode 570, I shared three really exciting, Shaped Roll Folds that had a lot of “wow-factor,” but they were hand folded, and extra special in every way. So let’s take the great idea of shaped formats, and go in the other direction—toward ease of production and bang for the buck.
- What’s super-cool about this week’s big idea:
Simple shape, simple folding style, BIG impact—and two of the three samples I’m sharing were machine folded.
- Get the look of something special, in a unique shape and format that’s easy to design for—the classic Tri-Fold. Need more panels? Try a Shaped Accordion.
How was the Tri-Fold Brochure produced?
Folding Style: Shaped Tri-Fold
Sample #1: Helen Yu for National Association of Realtors / Print Production: Lake County Press / Printed digitally on 100 lb. Opus Dull Cover / Die-cut, Score, Machine Fold
Sample #2: Apple Inc.
Sample #3: Arthur M. Sackler Gallery (Smithsonian)
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.