SG360º Grows Promotional Game Position, Producing Over 750 Million Game Pieces So Far in 2015
WHEELING, Ill.—May 27, 2015—Demand for SG360º’s expertise in promotional game production continues to grow with more than 750 million pieces currently in the marketplace thus far in 2015. SG360º’s game pieces can be found in use by retailers in all regions of the United States and areas of Canada delivering increased traffic and sales.
The majority of promotional games produced are collect-and-win tickets that are distributed over a series of weeks, promoting multiple store visits as the promotion runs at the retailer sponsoring the game. Additionally, SG360º’s popular scratch-and-win tickets that can provide a similar thrill to an instant win lottery ticket are also an effective traffic building tool. The increased consumer involvement—that is created through a combination of SG360º’s Instant win, cents–off coupons, second chance sweepstakes and unique PIN codes that drive consumers to Websites—are some of the reasons leading promotional agencies across North America rely on SG360º to produce their promotional games.
SG360ºs world class web printing operations provide the power to bring promotional agency partners’ game concepts to life in a seamless highly secure end-to-end process. Under the expertise of Howie Rowling, SG360º’s director of promotional games and a 35-year industry veteran, each project receives extensive oversight from start to finish, including highly securitized seeding to insure the correct outcome of each promotion.
"These games are a very important and effective marketing tool," said Rowling. "We meticulously watch over every step to make sure that each game is successful and meets our clients’ expectations. We recognize our success is a direct extension of our clients."
SG360º’s promotional gaming solutions are a powerful tool for reaching consumers in a fun and exciting way in addition to stimulating increased engagement for the retailer. Promotional game solutions have consistently proven to increase sales and move product more effectively than other types of marketing promotions.
SG360º clients are some of the nation’s most well known luxury/clothing retailers, big box, food, electronic and home/hardware retailers. The company is involved in almost every industry—from finance to healthcare to automotive and other service industries, including some of the world’s largest advertising agencies.