Self-Promotion Contest -- First Impressions Really Do Matter
The company also produced a corporate brochure that serves as a sales tool to showcase capabilities to its current and potential customers. Each division of Mossberg features a detailed description, and the piece itself demonstrates the on-site finishing capabilities through the use of diecutting and Wire-O binding.
Wide and Wonderful
Worth Higgins & Associates
WORTH HIGGINS didn't have to leave town to find a source of inspiration to tout its new six-color, 40˝ Komori sheetfed press. There were two obstacles to overcome: one, how to shake the perception of Worth Higgins as a half-size shop and, secondly, how to stand out in a market already teaming with full-size presses, all the while touting the value of the new capabilities?
The answer was "Wider Views of Richmond," a horizontal-format keepsake book, as well as seven large-format prints of panoramic views of the city that Worth Higgins calls home. The book was produced entirely in-house.
"Our sales representatives hand delivered each book to personally introduce the new press to our customers," states Susan Higgins. "They took orders for the prints during the initial sales call, and delivered them in a subsequent visit to reinforce the message. We negotiated a discount at a local frame shop for customers who wanted to have their prints framed. The concept works just as well in a new business call."
Photographer John Henley was commissioned for the shoot and Circle S studio provided the concept and design. Both parties are also based in Richmond.
Belk Printing Technologies
AFTER 30 years in business, Belk Printing had developed a solid reputation as a reliable, honest and hard-working printer. But the blue collar label was in need of revamping, as the company was investing $5 million to expand its facility and add new equipment to its prepress, press and bindery areas. The word "technologies" was added to the company name, along with a new corporate logo, to reflect the new direction Belk was taking.