Self-Promotion Contest -- First Impressions Really Do Matter
The apex of the transformation is a wire-bound promotional book, "Making Your Mark with Master Printing," that salutes ancient cave artists and provides a look at Belk Printing Technologies' portfolio of enhanced products and services. Packaged in a box, the book features a wrap adorned with a faux arrowhead and raffia tie. A jagged-edge cloth, resembling a loin cloth, is inserted atop the book to protect the inside of the box top.
The book itself features snapshot-like reproductions of actual cave etchings, along with an annotated history on cave painting. Opposing pages reveal blurbs for the various levels of service Belk has to offer. Sprinkled in between is a humorous set of inserts for Kleb and Org of Kave Koncepts, which specializes in "cave painting & supplies."
"It would not have been possible for us to simply go to the market and verbalize our commitment about the new direction of this company," says Chris Reynolds, manager for project engineering/project management. "This piece speaks for itself and exemplifies our employees' expertise and their attention to detail."