Self-Promotion Contest -- First Impressions Really Do Matter
Among the printing and finishing capabilities the art encompasses are blind embossing with a spot UV coating, four-color process plus a second touch of PMS ink, four-color process plus spot gloss and spot dull varnishes, and a tritone image (black plus two grays).
The piece was printed on a six-color, 40˝ press, with up to three passes on some forms.
Mossberg & Co.
South Bend, IN
WHEN IT comes to using coatings, Mossberg & Co. wanted to show potential customers the capabilities, but also the limitations. "We felt it was important to show some of the shortcomings and tradeoffs of certain coatings, so there are no surprises on-press, which cost time and money," says Amy Bladow, who chairs Mossberg's marketing committee.
The result was "Breakfast at Stephanie's: An Unvarnished Romance," a coating primer that serves as a reference tool for clients. Printed on a six-color Heidelberg Speedmaster CD press with a slipcover, its goal is to assist in the design process—to determine where and when to use coatings.
The book is broken down into four-page segments. The first four pages are on a glossy stock printed with CoCure inks. The next four are on glossy stock using conventional inks, followed by four pages on a dull stock with CoCure inks and four pages on a dull stock with conventional inks. Four images are repeated in each section to allow users to compare the paper, ink and coating variances while viewing the same image. A front-cover foldout provides a pie chart template to identify the various coatings. Each facing page is coated the same as the foldout to allow for comparison.
Mossberg & Co. highlighted spot treatments on different papers with different inks. "We wanted to show the limitations of some varnishes and coatings; for instance, creating vignettes with spot CoCure UV," adds Bladow. "The duotones in the corners show several of the treatments laid over a duotone image versus four-color process."