See the Best, Be the Best
This past Saturday, Allison and I went to a local farm and bought some corn. Nothing like local fresh, right?
Well, while were there, we looked at their other offerings. There at the farm stand was a strawberry. From afar, it was just like any other strawberry.
But, up close …
Oh man …
This strawberry was a color I have not seen for years. It was a red beyond red. And the taste? Oh! The taste was, well, heavenly. But here’s the problem …
Now, I cannot have anything less. This strawberry ruined other strawberries for me!
Have you witnessed customer service like no other? Have you been blown away by the way Apple gracefully handled your stupid mistake? Were you floored by Nordstrom when they accepted something for return you didn’t even buy there? What was your reaction? What did you think after you saw it done right?
What about sales? Have you been helped by someone who listened to you, asked questions, and helped you find the perfect solution?
Have you heard a preacher deliver a message that hit your heart and soul?
Have you sat with someone at a noisy party who made you feel like you were the only one there?
There are examples of how it should be done all around you. That genuine smile from the girl at Starbucks. The time you got a baker’s dozen donuts without asking.
Or the time you picked up a strawberry with the color strawberries should be and thought, I cannot accept anything less?
Gang, the bar for how to handle yourself, how to listen, how to respond, and how to sell are all around you. And once you witness it, you should accept nothing less from yourself.
Learn from others.
Emulate the best.
And then, be that example.
Join The Sales Vault and receive the training advice you’ve been missing. For only $35 a month, you get access to all of the live presentations, downloadable sales material, and peer sales discussions. Go to BillFarquharson.com or call Bill at 781-934-7036 for more.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.