Nahan Printing Fills Capacity on New Inkjet Press
ST. CLOUD, MN—Digital output has been an integral component of the production mix at Nahan Printing since the 1990s. An independent provider of commercial printing, direct mail and digital solutions, the company recently installed a Screen Truepress Jet520ZZ continuous-feed inkjet press to enable full digital color web printing and 100 percent variability from test to high-volume rollout projects.
The Truepress Jet520ZZ has been operating virtually nonstop since its installation, according to Michael Nahan, company CEO.
"The Truepress is booked 24 hours a day," Nahan said. "The only time the press is not running is when we are changing paper rolls. In terms of run time, cost of operation, dependability and quality, everything about the Truepress has met our expectations. High-speed color inkjet is a stable printing platform, and it was the right time to embrace it."
Nahan Printing was founded in 1962 with 15 employees. The Nahan family stills owns and operates the printing company, but the business’ size and scope have grown significantly. A total of 450 full-time employees work at two facilities with a combined size of nearly 500,000 square feet. The St. Cloud headquarters specializes in commercial and custom printing, while the sister plant in Sauk Rapids, MN, emphasizes complicated direct mail products.
Nahan Printing caters to high-end clients such as Neiman Marcus, Bergdorf Goodman and Saks. The G7 Master Qualified print provider has earned numerous awards in major print quality competitions. Its product portfolio comprises three categories: catalogs for the luxury retail business; complementary folded self-mailers; and inserted mail, primarily acquisition direct mail targeted toward the credit card, finance and insurance markets.
Many of Nahan Printing’s clients are experimenting with digital offerings, and continuous-feed inkjet has proven more cost-effective for the longer run lengths.
"Clients are implementing testing programs to prove whether they are increasing conversion rates and producing ROI through greater personalization on direct mail campaigns," Nahan said.