Scotts Fertilizer of Sales Growth Approach - Short Attention Span Sales Tip
I saw a wonderful advertisement last month. Scotts Fertilizer was encouraging people to lay down their product now, during the fall season, despite the fact that everything was going dormant. Their thinking was, “Now is the time to start preparing for that lush, green lawn you’ve always wanted.”
There is a valuable lesson here for salespeople as well. We are entering the final month of 2017. If you are like most salespeople, you believe that this is a difficult time to get someone on the phone and people scatter during the holidays. Therefore, you justify the lack of sales activity.
But what if you did the opposite?
What if you went into your sales garage and pulled out your sales broadcast spreader, filled it with some sales fertilizer, and did a few laps around the neighborhood?
Instant growth? Absolutely not!
Eventual lush beauty? Without question!
The people at Scotts did not intend to provide a sales tip when they ran their ad campaign, but they sure nailed it. Follow their advice consistently and you will be the envy of all of your sales neighbors. Believe that December is a terrible month to make a sales call in your sales grass will stay dormant.
A good salesman is full of fertilizer. Spread it!
What’s YOUR sales challenge?
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- I have no idea! Can we talk? Absolutely: meetme.so/billfarquharson
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.