Sandy Alexander ‘Goes Small’ with New Heidelberg Sheetfed Press
CLIFTON, NJ—July 16, 2012—Following its successful expansion into the wide- and grand-format retail visual merchandising marketplace, Sandy Alexander has now “gone small” with the purchase of a Heidelberg Speedmaster 52 sheetfed press. In 2010, Sandy Alexander launched a wide- and grand-format printing division that has generated record-breaking sales.
In today’s marketplace, clients are looking for brand consistency across their total marketing campaign regardless of size of piece, substrate or quantity.
“The purchase of the Heidelberg six-color perfector with coater provides us with total flexibility in meeting a client’s printing needs. We are now platform agnostic,” asserted Mike Graff, president and CEO of Sandy Alexander. “We have equipment for any size piece or order; we will print with the press that provides our clients with the most impactful marketing campaign at the most efficient price.”
The Speedmaster 52 will complement Sandy Alexander’s other printing capabilities, which range from digital and full-size sheetfed to full web with in-line finishing and inkjetting, and on up to wide- and grand-format printing. Combining the Speedmaster 52 with the shop’s digital capabilities, which soon will include an HP 10000 digital color press alone with an existing HP 7500 model, provides the printer’s clients with total flexibility in producing quick turnaround—whether the work be static or one-to-one marketing pieces with variable data printing.
About Sandy Alexander
Sandy Alexander Inc. is the largest independently owned, high-end commercial graphics communications company in the nation, serving the needs of Fortune 500 companies and many other enterprises from coast to coast. Sandy Alexander’s broad array of services range from digital solutions, sheeted and web capabilities, webs with in-line finishing/personalization, wide & grand format and printing for retail visual merchandising. Because of Sandy Alexander’s broad range of resources, Sandy Alexander can provide the most impactful and efficient printing for any campaign regardless of substrate, size or quantity.