Roundy’s Supermarkets Renews Printing Contract with Grandville Printing
GRAND RAPIDS, MI—Jan. 8, 2013—Roundy’s Supermarkets, a leading midwest retail grocer with more than 150 stores, has renewed its contract with Grandville Printing Co. (GPC) to digitally print in-store shelf tags, price signs and posters every week.
Roundy’s utilizes GPC’s Nexgen program where shelf edge tags and price signs are delivered bursted and boxed in plan-o-gram order by aisle for each individual store.
Roundy’s started working with GPC in April 2010 by piloting the Nexgen program in four of its stores. During that time, the grocer partnered with GPC’s creative and technology team to take full advantage of the printer’s “just-in-time” four-color variable data print engine capability.
“Roundy’s continues to expand the use of our program and we look forward to meeting their needs in the future,” said Chris Nunez , director of digital printing for GPC. Roundy’s tags are now centrally printed using HP Indigo digital presses, cut and packaged in plan-o-gram order, boxed and delivered every week.
In addition to the hours of store’s weekly labor savings, Roundy’s pricing and marketing departments now have the ability to make changes faster and benefit from relevant messaging to consumers at the shelf.
Since 1956, Grandville Printing Co. has been committed to servicing its clients with their commercial printing needs. Customers today want much more from their print provider. GPC is more than just another print provider. GPC is a leading Midwest service provider that provides commercial and retail print marketing solutions for corporate clients. GPC bridges the gap between traditional printing and the art of digital communication. GPC offers complete print communication solutions and specializes in retail shelf signs, database management, visual design and marketing, mailing and fulfillment.