Roll Fold with Surprise Stitched Booklet Insert: 60-Second Fold of the Week
Need some extra real estate in your marketing brochure? This classic Roll Fold is hiding a secret... in the form of 8-pages of variable content tucked into the final fold on the interior! Designed and produced by the team at Slate Group and used as a self-promotional brochure, this creative idea is an excellent way to enhance and personalize a basic brochure format.
This strategy could be successfully applied to other formats as well. Great idea!
How was the Roll Fold with Surprise Stitched Booklet Insert produced?
Folding Style: Roll Fold
Design: Slate Group / Lubbock, TX
Production: Slate Group / Lubbock, TX
Paper: 100 lb Gloss Coated Cover (shell); 80 lb Uncoated Smooth Text (booklet)
Size: Folded: 5.75" x 8.75"; Flat: 22.5" x 8.75"
Printing: Printed 4/4 with Variable Insert, Reticulated Varnish
Finishing: Score, Die-Cut, Saddle Stitch, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.