ROI on CTP--To Buy or Not to Buy?
For example, Lieber cites the printer that may reject the entire CTP process because the digital plates may be more expensive than conventional ones. As a result, he misses out on the advantages of reduced makeready, more stable press runs, lower labor costs and other benefits of CTP.
One of those benefits is increased productivity (and ultimately profitability), which is an intangible, but critical, factor in determining the second measurement of ROI: time to print.
"The CTP investment is an expensive one, but it may be one of the easiest routes to improved productivity and profits," says Lieber. "Eliminating process steps reduces the time it takes to print a job, which results in increased productivity in the operation." So the direct result is an increased work capacity.
"The more the equipment is used, the more a printer sees increased capacity to produce work using the same investment. So he gets the double benefit of using that increased capacity to produce more work, which generates more revenue and profit," he concludes. "You can't ask for a better combination than that."