Maureen Richards

That is the (killer) question... BY CHERYL A. ADAMS "It's not really a matter of ROI, but RIB—remain in business," contends Maureen Richards, technical director of prepress at United Lithograph, in Somerville, MA. (She attributes the RIB acronym to an article she saw.) "There are a lot of efficiencies that can easily justify the ROI on CTP, but the ability to do a quick fix when customers want to make last-minute changes is what makes CTP so valuable. You're able to make those changes and still be on press within moments of deadline. CTP gives you optimum control of the prepress process." Customers

What's happening in the world of digital halftone proofing? With new devices from Creo, Polaroid, Presstek, Screen and other technology innovators deep into beta testing and beyond, a number of commercial printers and prepress firms are taking note of the growing digital halftone proofing market. While digital halftone proofing may not be for everyone, it is proving itself a viable technology for consideration in digital environments, such as direct-to-plate prepress departments. In this focus on the emergence of digital halftone proofing, Printing Impressions offers a resource for your firm's continued evaluation of this color proofing movement. United Lithograph, of Somerville, MA,

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