Reverse Roll with Stitched-In Product Sample: 60-Second Fold of the Week
This week's episode offers an exercise in user experience, where a stitched-in journal sample becomes the focal point in an engaging self-mailer.
Designed by Barbara Moser of HarperCollins Christian Publishing for NIV and printed by KCI in Grand Rapids, this versatile marketing piece offers a fresh perspective while giving the recipient an example of the product.
How was the Reverse Roll with Stitched-In Product Sample produced?
Folding Style: Reverse Roll Fold
Design: Barbara Moser, Creative Director, HarperCollins Christian Publishing
Print Production: KCI / Grand Rapids, MI
Client: NIV™
Paper: Roll Fold, 80 lb Lynx Uncoated Cover; Booklet pages, 60 lb Husky Opaque Offset Text
Size: Folded: 5.75" x 8"; Flat: 22.4375" x 8"
Printing: Printed offset on a 5-color Komori press. 10,000 qty.
Finishing: Machine score, fold, collate, saddle stitch, trim, and tab for mailing
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
