Rebranding for Brands with Shoshana Burgett of ColorKarma
2020 can certainly be described as a year of transformation. From processes to personnel, doing business with remote print customers during a global pandemic with increasing social unrest as backdrop, created new challenges the print industry had to address in many significant ways.
With 2021 just around the corner, now is a great time to start thinking about how to establish – and re-establish – relationships with buyers from brands and agencies. In this podcast with Shoshana Burgett from colorkarma, we discuss some of the things that matter to brands when choosing their vendor partners. Shoshana also shares how to captivate print customers through their Wizard Brain versus their Lizard Brain for long-term relationships and sales.
P.S. … This is Shoshana’s Girls Who Print presentation referenced in the podcast.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.