QuantumDigital Releases White Paper on Using Technology to Improve Direct Mail ROI
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• Personalization
• Variable Data Printing
• Unique Codes
• Personalized URLs (PURLs)
• Quick Response (QR) Codes
• Mobile Marketing
“Despite all the advances in technology and the new marketing channels available to today’s marketer, direct mail is still a true workhorse for finding new customers and building increased customer loyalty among existing customers,” said Klemcke. “Today’s technological advances are improving the ROI on integrated direct marketing campaigns and marketers who summarily dismiss direct mail as a part of their campaigns are ignoring an important opportunity to improve campaign response rates.
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