QuantumDigital Releases White Paper on Using Technology to Improve Direct Mail ROI
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As campaigns have shifted toward social media and online marketing in recent years, many marketers have turned away from direct mail campaigns, arguing that mailings are no longer an effective way to market to customers and prospects. And while some marketers believe that targeted emails and Facebook fan pages are the way to reach new customers in today’s marketplace, this whitepaper provides detailed examples for using new technologies in combination with direct mail to easily A/B test creative and messaging, serve warm leads back in real-time, track a campaign’s ROI and quickly launch a more cost effective multi-touch campaign. Technologies considered include:
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