QuantumDigital Releases White Paper on Using Technology to Improve Direct Mail ROI
The white paper was written to demonstrate how to leverage new technologies—including QR codes, mobile texting, and marketing automation—in ways that motivate consumer engagement and response while giving a boost to a company’s bottom line. It is available for download on the firm's website.
“The direct marketing landscape has undergone a shift to embrace these new technologies, but direct mail is not going to disappear anytime soon,” said Jamie Klemcke, Director of Marketing, QuantumDigital. “The integration of new technologies in direct mail processes is making extreme personalization, accurate response tracking, pinpoint targeting and database-driven triggered direct mail campaigns not only possible, but timely, affordable and effective.”