Study: Use of QR, Other Mobile Codes on Rise
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Video was the most common action code use with 40 percent of codes leading to some type of video experience such as a product demo, behind-the-scenes look or entertaining clip. This represents a slight increase over Q1 when 35 percent led to a video.
Sweepstakes (for list building and opt-ins) and social media sharing via Facebook, Twitter and e-mail, were also popular with about 20 percent of action code experiences leading to these types of engagements. These numbers have stayed steady from Q1.
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