Study: Use of QR, Other Mobile Codes on Rise
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• 10.1 percent of magazine ad pages contained a code in Q2, up from 5 percent of ad pages in Q2 2011.
• The number of brands that have adopted mobile action codes jumped to 598 in Q2, up from 451 in Q1—a 33 percent increase.
• For the first time, every magazine in the study contained at least one code.
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