Study: Use of QR, Other Mobile Codes on Rise
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• QR codes continue to be the clear action code market leader, maintaining more than an 80 percent market share since December 2011.
“Mobile activation has really taken hold in magazine advertising. Nearly 600 brands and every one of the top magazines have embraced print-to-mobile as a core marketing strategy,” said Roger Matus, executive vice president of Nellymoser and co-author of the Nellymoser study. “Action codes bring print pages to life and engage readers in ways that can’t be duplicated with a static ad. Based on what we’re seeing in our research, we anticipate more than 1,000 codes per month will run in the top 100 magazines starting in September 2012.”
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