PRINTING United Expo 2025: AI in Action

Artificial intelligence (AI) is no longer a science-fiction concept; it is reshaping how printers operate, innovate, and deliver value. At PRINTING United Expo 2025, Oct. 22-24 in Orlando, Florida, AI will take the spotlight through dedicated activations, research, and education led by PRINTING United Alliance.

The PRINTING AI Pavilion

The new PRINTING AI Pavilion (Booth 4255) will serve as a central hub for discovery. Attendees can explore real-world AI applications, connect with solution providers, and take part in micro-sessions offering practical insights. A key feature will be the AI Wall, a curated guide to every AI-driven technology on the Expo floor, ensuring attendees can easily navigate the innovations shaping print’s future.

Additionally, the Pavilion will feature AI-specific sessions presented by industry experts. Make sure you add these sessions to your Expo Planner to ensure you don’t miss any of them.

Oct. 22

• 10:00 AM: AI in Print. Practical Ways to Work Smarter and Not Harder
  • Speaker: Joe Marin, PRINTING United Alliance
• 11:00 AM: AI Pavilion Sponsor Panel: AI and the Future of Print: Impacts, Advantages & What’s Next
• 1:00 PM: Making Sense of AI Tools for a Sales Organization — A Survey of Use Cases
  • Speaker: Emily Yepes, Sandler
• 2:00 PM: From Curiosity to Competitiveness — The State of AI in Printing
  • Speaker: Nathan Safran, PRINTING United Alliance

Oct. 23

• 10:00 AM: A Quick Guide to Today’s Best AI Strategies for Print
  • Speaker: Steve Metcalf
• 11:00 AM: AI Pavilion Sponsor Panel: Printing Powered by AI: Transformations Today and Tomorrow
• 1:00 PM: Adobe Print Experience: What You Need to Know about PDF and AI for End-to-End Print and Embellishment Workflows
  • Speaker: Mike Scrutton, Adobe
• 2:00 PM: AI My Way

Oct. 24

• 10:00 AM: Lessons from AI Leaders — Practical Tips and Tactics Adoption Success
  • Speaker: Nathan Safran, PRINTING United Alliance
• 11:00 AM: Stop Chasing Better, Start Owning Different with AI
  • Speaker: Marshall Atkinson, Atkinson Consulting | Shirt Lab

AI Tour

Starting at the Pavillion, an AI Tour, led by Steve Metcalf, founder, Ad Legends and IMAGINE AI LIVE, will take attendees on a journey to explore some of the new products specifically designed for printers. The tour will depart from the Pavilion at 3:00 PM on Oct. 22 and 23, and at 1:00 PM on Oct. 24.

The tour will stop at the following booths:

1. Printing AI Consulting Services, Booth 4255.
2. Ad Legends, Booth 4255.
3. Kyana Assist from Koenig & Bauer, Booth 4255.
4. ai from DirectMail 2.0, Booth 4255.
5. Fuzzy Matcher from Significans Automation, Booth 4255.
6. GoMake, Booth 4255.
7. Print Business Advisor from Profectus, Booth 4660.
8. AI Estimator from GelatoConnect, Booth 5058.
9. Connect-Q from SpencerMetrics, Booth 5142.
10. PrintVis from Clients First Print Solutions, Booth 5044.

Learning and Dialogue

Beyond the Pavilion, the Expo program will feature AI-focused education sessions and panels. These discussions will cover automation, workflow, marketing, and customer engagement, while also addressing the challenges of adoption — such as workforce training, cost, and ROI. Printers will hear directly from peers and suppliers about both the opportunities and realities of AI in production.

Oct. 22

• 10:00 AM: Survey Identifies Artificial Intelligence Trends, Use Cases, and Actional Insights
  • Speakers: Nathan Safran and Lisa Cross, PRINTING United Alliance
• 11:00 AM: From ChatGPT to Automation in Weeks — An AI Strategy Overview for Decision‑Makers
  • Speaker: Steve Metcalf
• 11:00 AM: Personalization in Print: The Uniqueness of Human Art in an AI World
  • Speaker: Christopher Young, Sensaria
• 3:00 PM: Making Sense of AI Tools for a Sales Organization — A Survey of Use Cases
  • Speaker: Emily Yepes, Sandler
• 3:00 PM: Solving the Print Labor Challenge: How Machine Learning, GenAI, and Robotics Will Revolutionize Workflow
  • Speaker: Mark Coudray, Coudray Growth Technologies
• 4:00 PM: AI and Sales Fundamentals: Your New Business Plan
  • Speakers: Bill and Emma Farquharson, The Sales Vault

Oct. 24

• 10:00 AM: Hyper-Personalization: Practical AI for Omnichannel Output
  • Speaker: Betsy Keplnger, OSG
• 11:00 AM: How to Get AI Art Exactly the Way You Want It (Without Guessing)
  • Speaker: Marshall Atkinson, Atkinson Consulting | Shirt Lab
• 3:00 PM: AI in 2025: The Future of Art Departments & Creative Teams
  • Speaker: Marshall Atkinson, Atkinson Consulting | Shirt Lab

Remember to get your Expo + Education pass to take advantage of all of these sessions, plus many more on topics ranging from business development, to sales, to practical tips to improve your print business, and more.

Extending the Conversation

The Alliance is also reinforcing its AI leadership with new resources. Through iLEARNING+, the AI and Color Management course offers guidance on integrating AI into workflows. The 2025 AI in the Printing Industry White Paper (pick it up in Booth 4255) builds on the landmark 2024 study, providing case studies and analysis that cut through the hype with pragmatic insights.

From research and education to hands-on activations, the Alliance is ensuring the industry has both the vision and the tools to move from curiosity to implementation. At PRINTING United Expo 2025, AI will be more than a talking point — it will be an experience that helps printers prepare for the future now. Be sure to register today, and start making plans for your personal PRINTING United Expo journey, and how it will help you grow your business in 2026 and beyond.